endloop blog

Yay! After 2 rejections and 1.5 months of waiting, the 1.1 update to TweetCapz was finally approved and with it comes a whole bunch of new features as well as a new name!

Yes, we decided to rename our app to PhotoCaps. After being on the App Store for over a month, we came to realize that TweetCapz wasn’t really evocative or meaningful when it came to describe the app. It’s important to keep it simple and descriptive but at the same time, not to pigeonhole your app into something that it’s not. PhotoCaps is primarily a photography app, not a twitter app. We’ve learned our lesson.

We also decided to update the icon. This new icon is much simpler and less cluttered than the previous one (our first one was way too generic). I’ve posted all three iterations so you can see how it’s evolved. We definitely like this new one the best, but we’d LOVE to hear your opinions on them!

Here’s our first icon:

At first, we liked it because of its simplicity but we quickly realized that there are probably hundreds of apps with the same icon. Also, it doesn’t really show you what the app does.

Here’s our second icon attempt:

This icon was an attempt to cram all the features of the app into the icon. Of course, when shrunk down to 57×57, it becomes a cluttered mess. While we thought this was better than our first icon, ultimately, there was just too much going on.

And finally, PhotoCaps’ icon:

We really like this icon because of its simplicity but also its uniqueness. It’s obviously a photography app and although it doesn’t evoke much more than that, it’s eye-catching enough (at least we think so) to potentially draw you in to at least click it to find out more.

What do you think?

After being featured in the September 2009 issue of Men’s Health Magazine, we have found 2 more online reviews of iHeartRate.

DietChoices.com says:

The iHeartRate Monitor has a lot going for it, such as its tiny price tag. The iHeartRate has some features that many would not expect to see, such as an easy to use BMI calculator and a body fat monitor. If you have an iPhone, the iHeartRate is a nice way to make sure that you are in your target heart rate.

And XStyleFit.com says:

This application makes it easy with its intuitive interface and functional features you have a great start to wonderful application. Here at XStyleFit we use this app quite often for resting as well as exercise heart rates. The way it sits right now this one does more than most of the expensive ones.

Thanks for the reviews!

I just got my ticket for 360|iDev! The show will be going down September 27 to 30, 2009.

You can find more details at the conference website: http://360iDev.com

It’s being organized by the folks who put on the 360|Flex shows, which is a crowd favorite. Tickets are cheaper on a first come, first serve basis!
So buy your tickets asap at http://360idev.eventbrite.com to get the best possible price. I did! See you there.

Let me know if you’re going!

We’re happy and honoured to have been profiled by UnlimitedMagazine.com this month. Shockingly, we’re on the front page! (w00t!)

The article is entitled “Toronto iPhone App Developers get with the program” (weird title but journalists are a wacky bunch ) and can be read here.

Great to see them give some props to Dark Horse Espresso Bar, they still have the best iced latte and butter tarts in town.